Archive for the ‘Direct Marketing’ Category
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How To Build Your List And Build Your Profits With The World’s Best-Kept Copywriting Secrets” with Bob Bly.
BOB BLY is an independent copywriter and consultant with more than 20 years of experience in business-to-business, high-tech, industrial, and Direct Marketing.
Bob has written copy for over 100 clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas.
His awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association.
Bob is the author of more than 60 books including “The Complete Idiot’s Guide To Direct Marketing” (Alpha Books) and “The Copywriter’s Handbook” (Henry Holt & Co.).
His articles have appeared in numerous publications such as DM News, Writer’s Digest, Amtrak Express, Cosmopolitan, Inside Direct Mail, and Bits & Pieces for Salespeople.
Bob has presented marketing, sales, and writing seminars for such groups as the U.S. Army, Independent Laboratory Distributors Association, American Institute of Chemical Engineers, and the American Marketing Association.
He also taught business-to-business copywriting and technical writing at New York University.
Bob writes sales letters, direct mail packages, ads, e-mail marketing campaigns, brochures, articles, press releases, white papers, Web sites, newsletters, scripts, and other marketing materials clients need to sell their products and services to businesses.
He also consults with clients on marketing strategy, mail order selling, and lead generation programs.
Prior to becoming an independent copywriter and consultant, Bob was advertising manager for Koch Engineering, a manufacturer of process equipment.
He has also worked as a marketing communications writer for Westinghouse Defense. Bob Bly holds a B.S. in chemical engineering from the University of Rochester and has been trained as a Certified Novell Administrator (CNA).
He is a member of the American Institute of Chemical Engineers and the Business Marketing Association.
Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, Bill Bresnan, CNBC, and CBS Hard Copy.
He has been featured in major media ranging from the LA Times and Nation’s Business to the New York Post and the National Enquirer.
Duration : 0:9:27
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Duration : 0:5:59
Marketing communications mix :Sales promotion, advertising, public relations, Direct Marketing, personal selling by Chris Fill. More videos http://www.oxlearn.com
Duration : 0:7:10
Network Marketing is often maligned because of the relentless nature of some of the adherents, but nevertheless Network Marketing provides an equal opportunity for people to own their own business with what is actually a strongly ethical business model.
Regardless of means, anyone can be successful with network marketing and since many people start a network marketing business part time, while still working a regular job, it is it a great leveler in the business world.
Multi Level Marketing (MLM), also known as Network Marketing, is a business-distribution model that allows a parent company to market its products directly to consumers by means of relationship referrals and direct selling.
More and more companies are looking at Network marketing as a means of promoting new and innovative products and for some it is a great way to start building a substantial income for themselves with very little capital.
Worldwide network marketing is forecast to continue growing exponentially for several decades. Fortune magazine called direct selling (of which network marketing is the largest segment) the best kept secret in the business world.
Well known billionaire Warren Buffet, after purchasing a network marketing company, called it the best investment he had ever made.
In recent years, the phenomenal growth of the internet has been a driving force in the success of network marketing. Using well designed websites and online network marketing to leverage time and effort, combined with good old fashioned personal networking can produce residual income lasting for years and even indefinitely.
With the growth in the aged population, more and more health companies are offering products to try and take advantage of the relative wealth of the Baby Boomers, However, anyone looking at getting into network marketing of health products needs to look carefully at a number of facets of the business:
1. The first thing anyone looking at network marketing must ask is: How difficult is it to demonstrate that these products actually work? In virtually all cases the answer is, extremely difficult.
2. The second question you should ask is: How good is the compensation plan?
3. The third question is: Is there clinical evidence behind the products?
4. Fourthly: Who is using the products without being paid for it?
5. Fifthly ask: Are there any prestigious medical people involved in the business? (Obviously the majority of members will be ordinary people but when there are medical specialists involved as well then you can be sure the products have credibility).
6. This one applies to all network marketing offers: Make sure that the company is legitimate and is not promoting an illegal pyramid scheme.
Basically if an MLM organization has little in the way of actual products and is seen to put more emphasis on the recruitment side of their business than on the direct selling aspect then it could be seen to be unsustainable in nature and will be labeled a pyramid scheme.
To summarize; Network Marketing offers a second to none chance for any person with a good work ethic to start their own business, plus discounts on personal trips, bonuses for referring friends and family, and an exciting career where you meet with all kinds of people are all part of the benefits of working in network marketing.
The clincher of course is that more and more successful network marketers are joining the ranks of self made millionaires.
Dick Aronson
http://www.articlesbase.com/business-opportunities-articles/internet-marketing-millionaires-are-popping-up-everywhere-722726.html
Countless online sources could help you build an affiliate marketing website, though you might need time to study and learn the whole process. The truth is nearly anyone can learn effective affiliate marketing if you take it basic step by basic step. ”Read on to learn the facts about affiliate marketing and how Colin went from failing on the Internet to making serious money with affiliate marketing. Effective affiliate marketing can seem like a tremendously large task to learn.
In order to get affiliate marketing working for you however, you need a good system in place. You will never have a truly successful affiliate marketing website unless you have good content. No affiliate marketing program is complete without good affiliated support and these programs give you the best. When you are running an affiliate marketing business, it is vital that you maintain a good cash flow go to www.success-affiliate-marketing.com. It may seem that you are putting quite a bit of money into this business, but in fact, affiliate marketing can be a good way to make decent money. When the question arises as to what would be a good affiliate marketing resource, there are a great many programs and websites that would like to aid affiliates. However, though they may be easy nowadays to come by, some may be good, but not all affiliate-marketing programs are the best. The right affiliate marketing directory can help you find a company that gives you all of the tools you need to generate a good continuous income.
Or those that are new to affiliate marketing, the whole internet thing can seem too good to be true. It’s also not always a good idea to do Ad sense with other types of marketing (like affiliate marketing or your own product), as your competition can direct traffic away from your site. If that’s the case you need to find a good affiliate marketing plan.
The selling point of affiliate marketing is that it gets everybody benefited not only a little but a lot. IMC includes the various tools such as advertising, public relations, personal selling, sales promotion, direct & database marketing, sponsorship, event marketing, social media marketing, and online marketing (search, banner advertising, affiliate, etc.
If you are selling every affiliate marketing program under the sun, this is not a niche. Companies offering affiliate-marketing programs provide you with a lucrative method of selling your products. He also levers his marketing by allowing each book to be personalized with your address, codes and favorite affiliations (generating viral marketing opportunities for the buyer plus selling memberships of the e-Book Wholesaler site at the same time - automated affiliate marketing. Your infrastructure needs to be built on a solid foundation which includes everything from an innovative strategic marketing plan to a coordinated program which includes the following elements: A comprehensive marketing and promotional plan including assorted advertising mix in key places in addition to a national media campaign Cutting edge on-line marketing and promotion with your own user friendly website (links, pop up banner, affiliate program, ezine newsletter, direct response with a compelling sales letter, article submission, media e-mail blast to keep your name in front of the media with different press releases, sample of products visit www.master-affiliates-marketer.com. So to summarize, in order to make an Affiliate Marketing fortune in two simple steps, all you need to do if find a niche market that already has lots of people spending money online and plenty of competition; learn all you can about that market so you become an expert (or at least you know more than 90% of the people involved); join a two tier program run by an affiliate manager who will help you succeed, and then promote that program using well written, keyword focused articles.
cmssoonu
http://www.articlesbase.com/business-articles/affiliate-marketing-working-for-your-website-738073.html
http://www.GlobalCashflowSystems.com
Franco Gonzalez. Iron Horse. Here full time 9 years and counting and ONLY because I DO NOT DO “IT” the way most do. Why? Because most don’t cut a sustainable PROFIT.
Most try to “game” systems and get greedy. Black Hat trying to battle YouTube or Google or Craigslist and do not appreciate how POWERFUL these “tools” are even WITHOUT trying to “game them” - so they get banned…
Most people “pitch” and “chase” and HUSTLE product and get-rich-quick stuff through a vicious cycle that NEVER works… hop - hop - hop… no profits…
I was taught by REAL marketers to build FUNNELS or SYSTEMS or PROCESS based mechanisms where you not only do the “marketing” but you win friendships, you build trust, you build real relationships and you BUILD PEOPLE.
Build PEOPLE.
People will build your business.
TRUST. Patience and Persistence.
And then - wow - look “overnight” something WORKS…
Are you building a business?
Or are you just another sales hack for some MLM or “Goo-Roo” or direct sales deal?
Are you a sales rep with a job?
Or are you BUILDING a BUSINESS?
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Free Trainings every single Tuesday Night. Go to the site and get on the newsletter and you’ll get the details and let me show you how to sell more of your stuff…
Franco Gonzalez
Duration : 0:9:34
I’ve seen the habit to only look at direct competition when taking a look at the marketplace.
Keeping a good eye on the competition is going to be part of any successful marketing plan, but who exactly is the competition and who really needs to be watched? It would appear that anyone in your industry is going to be the ones to watch out for, and to an extent this is true, but don’t think that they’re the only ones that are going to be challenging you.
These companies are your direct competition. Anyone directly competing for the exact same customers or who offer a similar service is going to be your direct competition. My guess is that most companies are well aware of their direct competition, but who are you indirectly competing against?
These are the companies who are getting similar marketing or other advertising material done that you are. Consider if you’re getting postcard printing done every other company out there who are also getting that same postcard printing.
Each time you send out a postcard your customers are going to be sorting through a large pile of mail that might be filled with quite a few postcards. Are they going to diligently look through every single postcard in that pile? That’s extremely unlikely. I know I often only look at a few postcards while throwing out all of the others. The ones I look at are the most interesting ones in the pile, and a really good custom postcard is going to overshadow the other postcards, and make me less likely to look at them.
The same is true for brochures, for posters, or for any other marketing you’re doing. You have to be certain that you know what as many companies are doing as possible. If you’re noticing too many companies sending out postcards you might want to hold off on yours for a while. The more saturated a market is with marketing material the harder it will be for yours to be seen and do what it’s supposed to.
Obviously sometimes you just won’t have much of a choice and you’ll just have to send out your marketing material no matter how many other people are doing things. My point isn’t to say that you need to completely change your plans depending on other companies, but you should still be aware of it. Eventually you might end up changing things a little, or improving your marketing to stay ahead and get your material noticed.
Don’t let yourself be fooled into thinking that direct competition is all you have to worry about. In a society as filled with marketing material as ours is, you have a lot of stiff competition to be aware of. Don’t let this scare you away from throwing your hat into the ring, but rather look at it as a chance to make your company that much better, and make your marketing material as good as it can possibly be.
Robert Johnston
http://www.articlesbase.com/printing-articles/recognizing-both-direct-and-indirect-competition-672650.html
Direct response marketing expert Diane Conklin likes to remind business owners of the difference between sales and marketing using this analogy:
It’s always easier to sell if you offer the fish instead of the fishing pole.
Marketing is the ability to create an opportunity and a desire within a prospect to buy your products or services. The big picture is, nobody wants to put forth the effort to catch the fish.
That is what makes information marketing the big business that it is today. The industry is fuelled by the lack of time available to people and a growing desire for work-life balance. As an information marketer, you can meet this great demand by gathering information and selling it in convenient forms to people who don’t have the time to do things themselves.
3 Reasons Why Diane Conklin Loves The Information Marketing Business
1. No other business provides the revenue, flexibility and lifestyle that information marketing provides. Much of the work is home-based, part-time and requires very little start-up costs.
2. Because there is such a demand for information products, anyone can use their own expertise to create a million dollar business within 12 months or less. Information marketing is an emerging and ever-growing field made up of knowledgeable and marketing savvy entrepreneurs who package their expertise into convenient forms such as DVDs, books, e-books, CDs, magazines, websites, teleseminars, webinars, coaching programs, seminars and conferences.
3. There is a market for creating an information marketing business for just about every topic you can think of.
Using information marketing, Diane offers her proven business building secrets including marketing systems that help you effectively market your new business. She teaches all there is to know about using direct response marketing methods which concentrate on getting clients and making sales. And, she helps you measure results so you know which methods are getting you the most return on your marketing dollars.
One of her secrets includes this…
Warning for Information Marketers: Avoid the Common Mistake of Limiting Your Marketing Program to One Marketing Method.
Don’t mistakenly assume that everyone is on the internet. By using a multi-step, multimedia approach you will maximize your profits and ensure stability. Diane recommends using at least three or four sources that deliver great results.
The key is to avoid becoming dependent on any one media type. That way if one of them slows down or dries up completely you will still have new clients, money and sources flowing into your company.
Lastly don’t forget — from newspaper to internet, no matter what the media type you choose, you should always use direct response marketing. It delivers the best results and makes the most money.
How to Get Started in Marketing Your Information Marketing Business Now
Diane is just one of 12 experts in the field of info-marketing who offer real world advice in the new book Start Your Own Information Marketing Business, an easy-to-follow manual that offers steps to building a successful info-business from the ground up. The group’s compilation of tips gives you the tools you need to duplicate their success.
To learn more about direct response marketing and how to make it work for your business look for Start Your Own Information Marketing Business in bookstores now. You can also go to www.InfoMarketingStartUp.com for a free video, book chapter, subscription to the Information Marketing Association’s “Info-Marketing Success Strategies” email newsletter and copy of the Millionaire Blueprints magazine.
Robert Skrob
http://www.articlesbase.com/internet-marketing-articles/how-to-market-your-information-marketing-business-so-you-get-more-sales-no-matter-what-699638.html
These days an internet marketing strategy plays a vital part of small business marketing strategies (or any size business marketing strategies for that matter). Website marketing is an important part of just about any business, small or large.
You can’t put up a beautiful (or any) website and hope that people will just arrive. You have to let them know, for more detail go to: www.internet-marketing-word.com.IN EVERY POSSIBLE WAY, which your website is there. This HAS to be part of any Internet Marketing Strategy you develop. This is actually a basic marketing principle. Customers are not going to look for you, you have to look for them.
Promotion your website on-line and building traffic is the subject of thousands of websites, e-zines, books, courses and seminars. Using the web to promote your site, however, assumes that your customers are surfers. But there is a large percentage of our population that is not as savvy with the internet as we would like them to be.
So, what about the large percentages of the population who are not? They will only find out about you through traditional marketing and public relations media. This is particularly true if you serve a fairly local market. Fortunately these are the easiest and cheapest prospects for you to reach off-line.
Key Off-Line Internet Marketing Strategies
Here are some of the ways to make your website known (this list was taken directly from the Traffic Building Volume of Ken Evoy’s brilliant book, Make Your Site Sell! 2002:
Unless you have a high budget, the TV, radio, classified ad route is not recommended but if you do run ads, for more detail go to: www.free-ad-system.com.be sure to mention your website everywhere. Make it part of your Internet Marketing Strategy.
Another guiding principle is that your off-line internet marketing activities should make it easy for your prospect to go straight to your website. One of the best ways to market your website off-line is direct mail postcards.
If your prospect sees your website on a billboard as she’s driving home, she probably won’t look you up when she gets to the office the next day.
This is not the only medium that has problems like this. Newspapers are bulky, radio has to spell it out and like before most people are driving at the time. On the other hand, if your prospect is sitting at her computer and a postcard comes in the mail announcing your website, she can just turn around and type in your URL and she’s at your website.
Now if someone is in the office reading a trade journal and comes across an article about you in the magazine, it’s not difficult for him to copy your URL into his browser and pay your site a visit.
I don’t mean to say that those other avenues won’t drive traffic to your site, but it will take numerous impressions and repetition to get them to remember your address.
On the other hand, direct mail postcards are generally received at the home or office where a computer is present, and if received somewhere else they are small enough to keep with you until you can get to a computer. This way, your prospective customer will be able to take the postcard right over to their desktop computer, type in your address and go right to your site. Brilliant.
I have seen the greatest success in off-line website promotion with direct mail, and specifically direct mail postcards.
babita bansal
http://www.articlesbase.com/internet-marketing-articles/key-offline-internet-marketing-strategies-729148.html
When opening a home business or a small business outside the home there are several choices to make regarding marketing. You can use different methods such as Mail Order Marketing, Conventional Marketing, Direct Marketing and MultiLevel Marketing. Each one has its pros and cons and can get you and your business on its way to making money and being successful. The type you choose depends on such factors as your product type, your business type and your overall goals as a small/home business owner.
Take a look at each of these marketing plans and see which one you think would work best for your situation and goals.
1. Mail Order Marketing - At some point pretty much all of us have open the mailbox to find a catalog from a company such as Victoria Secrets or REI or one of a thousand other companies that use mail order marketing. Smaller companies might send out something smaller such as a flyer or brochure, but the intent is the same. They are hoping you will be excited about the products they are offering and that the catalog or flyer will entice you to buy something.
This type of marketing can be successful if you happen to get the right person at the right time. The best way to do that is to send it to pretty much everyone or at least find a “list” that groups people according to their interests so you only send your information to people who might use it. The success rate usually is less than 5% so you will need to send out a lot of information in order to be successful.
This is a very hard way for the average person to start a business. Especially if you consider this is just the marketing part of the business, you still have to worry about getting a product, making the catalog, taking orders and finally shipping. A lot of work and a lot of initial expense.
2. Conventional Marketing - Everywhere you go you are bombard with advertisements trying to show you how wonderful some product is and how you can’t live without it. This is the primary marketing plan of many traditional businesses. Coke, Pepsi, Nike and many others spend millions of dollars to get you to purchase their brand.
As a small business you would also be trying to get people to use your product and service. Local radio and TV stations, billboards and newspaper ads are all good ways to get your name out to the public. As with any business and advertising, eventually a word or mouth campaign can also help with your business promotion.
Again this is a money intensive way to get the word out. You still have all the other problems of having a store front or place people can go to get your product or service. You quite often will have employees and all the work and expense that go along with them. Once again, this type of business takes a lot of money to get started.
3. Direct Marketing - Remember the door to door salesman? It was something done in the past much more than today but most of us can remember the Kirby vacuum salesman or maybe the Fuller brush man. Today, there are still those direct sales companies but they do less of the door to door sales and have converted over to things like “home parties” and other venues like home and trade shows. Examples of this type of business are Mary Kay, Tupperware and even Avon.
The advantage of this marketing system to a small business or home business person is there is no need to have a storefront and the expense that goes with it. There is also no product to produce; the parent company has already taken care of that. It also does a lot of the work as far as brand recognition and warehousing and shipping of your product. You might be required to keep a certain amount of inventory on hand but it can quite often be kept in a closet or spare room within your house.
With less initial startup cost, very little advertising cost (you and word of mouth are your advertising), and no employee or storefront expense this is a much better option for the average person looking to start a home based business.
4. MultiLevel Marketing - MLM and Direct Marketing are similar in many respects. An MLM company uses its money to motivate its distributors and not towards the national public through advertising campaigns. When looking into MLM, you may have heard of companies such as Shaklee or Scent-sations. The biggest difference between Direct Marketing and MLM is that Multilevel Marketing is concerned with selling product but adds the team building aspect.
You, as a network marketer, would help others create their own home based business and give them training on how to build it stronger and in turn help even more people. This is called your downline. You get paid not only on what product you sell but the product they sell as well. Therefore it is in your best interest to help your downline become successful, just as it is important for your upline to help you be successful.
The parent company uses the money it saves from advertising to pay you. They also spend it on improving the product, creating more products for you to promote, creating new tools for you to be successful, giving education classes, and offering other bonuses such as money, trips, cars and other incentives.
They take care of all the production costs, the warehousing, the handling of payments and the shipping. Most of the good MLM companies don’t require you to keep inventory on hand but they do require that you purchase and use their product. Each company has a different requirement on how much you are required to purchase each month in order to be a distributor.
Like direct marketing this plan is a great starting place for a majority of people looking to start a home business. It has very little startup cost and very little risk. You can work this business while keeping your “real job”. It can be used as a way to make just a little extra each month or if it is your goal, you can use it to replace your current income.
Whatever you choose make sure it fits your goals and aspirations. It is good to go through and create a vision map of what you are trying to accomplish and where you see you and your business in the future.
Find a mentor, friend or coach who has been there and discuss the options of whatever plan you decide on. Starting a home business or small business is a big decision and one that you should research before just jumping in with both feet.
Think about it!
Michael Tomberlin
http://www.articlesbase.com/business-articles/mlm-versus-other-marketing-stratagies-740984.html